Category: Marketing and Promotion

With Volume II of my Draymere Hall Series published, and the Kindle Direct Publishing (KDP) *Select enrollment period on Volume I about to end, I’ve decided to experiment with a two-book box-set (this is despite the preconceived wisdom on blogs I follow that box-sets should consist of three or more books!)

The box-set will consist of both ebooks. It was pain-free and straightforward combining the two volumes (which have already been edited, proofread and formatted, of course) into one great big document (200,200 words! I impressed myself with the weight of my saga).

Selling them as a pair feels like a no-brainer, giving readers the chance to buy both books for slightly less than the cost of buying them separately (if there’s one thing I’ve learnt about marketing, it’s that everyone loves a bargain) and at no additional cost to me.

Ah, but I will need a cover for my box-set.

The beautiful covers for my books were created by Jane Dixon-Smith of JD Smith Designs. She did a wonderful job and I love them (plus, I got some of those zany  3D images to show off.)

But this stops being an experiment if it costs me more money. I’d like to know that a box set will sell first. Which means I’m going it alone, and I’m no cover designer.

My first port of call was KDP, Amazon’s self-publishing platform, which has its own ‘Cover Creator’ (with guidelines to assist). It’s simple to navigate. You can upload your own images or use one of their backgrounds, and there are options to change colours, layout and font. But the choices are limited and mine were limited further by the amount of text I needed on the front cover to make it clear that this was a box-set and to name the separate titles (my titles are quite long!) I didn’t love any of their fonts or backgrounds and I couldn’t control the alignment of wording (or vary the font colour) within their layout parameters.

I’m trying to convey rural setting, romance and passion, and catch the eye of readers. This was my best effort on KDP’s Cover Creator. (The background image was downloaded from Pixabay for the voluntary price of a cup of coffee.)

I don’t like it. It doesn’t catch the eye, it doesn’t shout ROMANCE and you can’t read the white font on the pink sky background. But the biggest snag is that this cover would only function on Kindle, so alternative platforms would have a different cover, which I’d still have to make.

So I hopped over to Canva (tagline: Amazingly simple graphic design software!) and their ebook cover template. You could play forever on Canva, adding your own images and superimposing other pictures on top of the background, but I’m not clever enough. I made a right dog’s dinner of my efforts.

Luckily there are multiple, pre-designed ‘Canva Layouts’, so I selected them, because I’m not a designer, and I’d worked out by now that real designers are better than me at pairing up fonts with layouts and backgrounds. Snag number two is that whilst some of the layouts are free, all the ones that caught my eye cost money. Not much money, true, but then none of them were perfect either. So I changed my remit to something simple which just tells you what’s in the box(set).

Yuk, right? And remember that when you’re looking at these on Amazon or other sales platforms the image might be even smaller. Ask yourself, would you bother buying that?

I may go back to Canva, when I’ve come to terms with the fact that spending a little money could be essential and, with that thought in mind, I headed over to The Book Cover Designer to find out what premade covers are going for.

There are benefits to buying a premade cover. Obviously, it’s cheaper than using your own designer, there are options for paperbacks as well as ebooks, the designs are one-offs (so there won’t be another book appearing with the same cover, which is a risk with KDP and Canva) and some of the designers include extras like 3D images or a choice of alternative fonts. You can search for covers by genre. Those I looked at under the romance tag ranged in price from $29 (£25) to $200 (£165). Needless to say, the one I liked was $200. I jumped off there quick-smart before I could be tempted.

I haven’t designed my cover yet, but I have worked out that I’m both fussy and tight-fisted.  For a little more effort (and possibly investment) in Canva, or more specific images I might find the solution I’m looking for. Pixabay couldn’t help with my search for red-headed heroines or English manor houses. Shutterstock had some images which piqued my interest…

… but they wanted £32, for five downloads, and I only need one picture (and the skills to turn in into a cover would be handy).

This is why cover designers are worth their money, but I haven’t given up. Back to the drawing board for me. All suggestions welcomed!

*enrollment in KDP Select grants Kindle exclusive sales of the enrolled ebook. I would therefore be unable to sell the box-set on other platforms whilst volume I was enrolled in the Select programme, and unable to enrol the box-set in the Select programme whilst Volume II is available on other platforms. Yes, it is confusing!