50 Bales of Hay (shameless, I know)

One million book sales in just one week. Woah.

That is a level of book sales that most of us haven’t imagined in our wildest, most optimistic day dreams. An unbelievable storyline (the figures, not the book). You couldn’t write it as the saying goes (and a million is not easy to write unless you are concentrating. That’s a lot of noughts).

I’m talking Grey of course. Isn’t everyone?

Another masterclass in selling from the stable of E.L.James, and the message is starkly simple: Write something that everyone wants to read. And market the living daylights out of it. Respect.

Or it would be simple but for two things. The first is a question – what the hell does everyone want to read? (Submission and lashings might be the answer, but I think that has been done). There are whips in my book, but only the riding sort (and we’re talking horse riding here I’m afraid) so I may have missed a trick.

If you think you know the answer, get on and write that book but my instinct tells me that none of us actually do. We might know what is working now but 50 Shades was new and different. I doubt that James wrote it because she knew it would be the next big thing. She probably wrote the story she carried in her head, as I suspect most authors do. I wonder if she dared to dream one million book sales, right back at the very beginning.

Marketing the living daylights out of a book must surely be easier when you already have one..two…three best sellers and a film under your belt. A supermarket, nay mega-market, full of eager buyers and a proven product to sell. So we have looped very neatly back to the first point. Get yourself a best seller. Write the book that everyone wants to read. Easy peasy lemon squeezy, thanks ELJ.

Or don’t of course. Write the book that you want to write. Write it the best you can. Tell people about it at every random opportunity you trip over. Cross your fingers, and don’t give up the day job. A masterclass in book sales from the stable of Sam Russell. Best week to date (excluding the giveaways which did make my sales chart very pretty) 32 books (thank you the WI) and I was delighted with that. But a hundred would be nice…or even a thousand. Nothing wrong with optimistic day dreams, they are what keeps us going.

As for Grey, have I bought it? You bet I have.

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