It’s hard juggling all the balls when you’re a self-published author. Writing… to editing… to cover design. Formatting, proofing, and uploading the finished (you pray) book. That’s a lot of hats…and then there’s the marketing. The bit that many (most?) of us find painful and frustrating.
It often, but not always, costs money. It’s time consuming, trying to keep both your name and your book out there (without pissing people off by banner waving). In a perfect world, you want a gaggle of followers AND your book to be seen by new potential readers… over and over again.
We all know that isn’t easy, and when I’ve spent half a day submitting the book for promotions, twittering, posting, sticking my neck out and generally shouting about how GREAT-WONDERFUL-UNPUTDOWNABLE my book is, I start to feel like a grubby billboard. If the promo cost money, I wonder is it worth the dent in my purse (and the nasty taste in my mouth?)
So is it actually worth it? Well yes, I’m afraid it is. I know that because over the last few months I have been running an accidental experiment. Ok, I’ll be honest, I took my eye off the ball. My target of one promo a month dropped to… none in the last three months. An operation, Christmas and 100k words begging to be edited… The result of my lack of effort? My first and only month with ZERO book sales. Hey, it’s not so bad. I still had pages read on KDP select (Kindle Unlimited to readers, who can download the book for free. The author gets paid by the number of pages read. A great incentive, if you didn’t need one already, to write that story which keeps readers turning.) And then there’s Volume II which, when it hits the shelves, will be the next big push. It just isn’t happening fast enough.
Ten months now since I published the début, and my ‘next book within a year’ is almost on schedule. But it would have been published sooner if it weren’t for the time spent on marketing. It could be out there, sitting smug… in total anonymity because no one would know that I, or the books, existed. As it is, I’ve got readers nagging, and that has to be a good thing.
Those ten months have kept me busy; here’s my tongue-in-cheek summary of how I went about selling my soul book: Promo Chart 2015 …
…and in the meantime do please sign up for my Newsletter, find me on Facebook, Twitter and Goodreads! And watch this space for Kindle and Goodreads giveaways coming soon! Or even buy the book….
…sorry, sorry, I’ll stop now. It’s all or nothing with me.
Sam Russell 