Book Promotion – what I got up to in 2015

So, here’s the book promo chart which I linked to in my earlier post So does the marketing work? – my efforts to make my book visible over the last ten months, and the chequered results. Read and enjoy, and if you’ve got any better suggestions please drop me a comment below.

ps The link was there last time because I hadn’t worked out how to insert a table into a WordPress post (without a plugin). Well I have now, sort of, but if anyone knows a tidier way of doing this I would love to hear from you!)

and a pps to The Sister – so yes, everything is possible if you try hard enough! Not perfect, but possible 🙂

Promotion Cost Time consumed Enjoyment/ bad taste in the mouth Result Profit
Start a blog £0ish (I got led astray with domain names and pretty backgrounds but it doesn’t have to cost) Quite a lot Great fun! I’m a writer, of course I want to write.

WordPress & HTML sometimes do my head in

Met lots of nice people in the blogosphere. Learnt new skills and generally enjoyed myself. Had some lovely feedback from readers

Recommended

No idea. Probably not, but I have sold a couple of books to people who were able to contact me through the website
Twitter £0 no ifs, no buts Ate up my life in the early days but I’ve got a grip on it now Some laugh out loud moments.

Bad taste in the mouth? Depends who you follow!

Met a lot of nice people in the twittersphere. Even made friends – yes really. A lot of generous sharing going on out there.

Recommended (if it’s your thing)

Would have to be, because it didn’t cost me a penny and I have sold books to twitter pals.
Facebook Page £0 to £Any limit you set (if you pay FB for ads or boosted posts) As much as you want to give it, but you will disappear if you don’t keep at it Meh. I don’t spend enough time on the page – no real interaction with followers Boosts and ads can be directed to people who are likely to read your books, but you are paying for it No idea, but somehow I doubt it
Feature in Good Housekeeping Magazine £0 + A lot of luck 1 Day Bloody brilliant. Best day out ever (read all about it in This Weeks Shenanigans) A trip to Londinium, a make-over, posh clothes to try on and a free lunch. What’s not to like?

Recommended 🙂

Definitely sold a number of books, and it cost me nothing
Visit the local bookshops £0 Roughly half a day begging, ongoing sucking up Great once I’d talked them round. Lovely people.

Sticking the neck out was uncomfortable. Bookshops hate Amazon

Sold lots of real, paperback books. Great buzz seeing my book on the shelf. Became the ‘local bestseller’ (briefly!) Absolutely. Or it will do when they pay me for the books…
Feature in the local press £0 Roughly half a day finding photos, talking to reporters and writing a press release Mild embarrassment when the headline read ‘Saucy Farmer’s Wife’ (or something like that) People stopping me in the street. A run on the local bookshop (which of course I mentioned in the feature. Yes. Bookshop and Amazon sales
Kindle Free Promotions £0 15 minutes to fill in the form Fun watching the download graph rocket.

Not so fun that you’re giving the book away.

Hundreds of downloads, gets the book seen by readers. Yes and no (the download is free) but it cost me nothing and I’m hoping the same readers will buy the next book. More pages read on Unlimited, which I do get paid for.
Goodreads Giveaway £0 for promo, cost of books + postage to mail the books to winners 15 minutes to fill in the form, a trip to the post office Another chart to follow! A few reviews of the book Not sure/not really BUT reviews grow interest in the book. Postage costs can be high if you run worldwide (you don’t have to)
Public speaking £0 (some authors charge, but I’m not there yet) 3 days stressing + however long the event is More fun than you would think (or more fun than I thought it would be) once you get over the nerves. People are nice. A good laugh, and usually good sales. Yes – best sales day ever of the paperback was after my talk to the WI!
Paid email subscriber lists (I’ve done BookBub and Fussy Librarian) ££ depends which countries you target. USA is spendy, I went UK – less than £100 An hour or so submitting (with a good chance you will not be accepted)

A fair bit of time faffing with time zones and price drops

Watching the money roll in…

… oh wait, I’m giving the book away again.

Lots of lovely downloads Yes when I price dropped to £0.99, no when I priced at £0.00. But there’s always that second book that their tongues are hanging out for…
Start a newsletter/ email sign up £0 so far I reckon quite a lot, but it’s early days for me with this. People really need more crap in their inboxes…

… luckily for them my Newsletter rate is scarce/non-existent

I’m told the potential is huge…but how the hell do you persuade people to sign up?

Ps – do please sign up for my Newsletter here 🙂

Watch this space. The idea being that every faithful fan who has read your book will be running for the shops the minute you tell them a new one is out.

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