Donning my marketing hat (are you using Bublish yet?)

I hooked up with Bublish this week. I’m not sure why it took me so long, given that it’s free (for readers and for ‘Emerging Authors’), but maybe the sheer choice of digital book-sharing platforms addled me sufficiently that I ended up doing nothing, with any of them.

As an independent author, and *²rooky *¹authorpreneur, it’s down to me to tell readers about my novels. So, with the new book about to come out, I donned my marketing hat and doubled my efforts.

I know more about marketing from the customer point of view than I do from that of the marketeer.  I know what annoys me (pop-ups, sign-ups, repetitive, shouty-ads, and don’t get me started on cold calls) so I was looking for more thoughtful ways of marketing my books.

Bublish achieves that:

• Readers sign up because they want to hear about books
• Author posts (or ‘bubbles’) have added value and insight (ie, they don’t just shout READ THIS)

If you’re not using Bublish already (as a reader or a writer) I would thoroughly recommend it. You get to choose which genres you’d like to hear about, and authors share extracts from their work, with accompanying thoughts and comments. It’s really easy to use and set up, plus (did I mention already?), it’s free!

¹*Authorpreneur (Urban dictionary definition)

An author who creates a written product, participates in creating their own brand, and actively promotes that brand through a variety of outlets.

²*I’ve done teaching, farming, horses and accounts, but I never had to market myself until I wrote a book, so whilst I may not qualify as a fully-fledged authorpreneur, I do qualify as a rookie.