Marketing and Promotion

Drowning in the digital lake

February 3, 2015January 29, 2016by Sam Russell5 Comments

I confess to feeling a little overwhelmed this week. Digital exhaustion syndrome. Symptoms – sense of humour failure and general weariness.

I couldn’t help myself, I had to take a look at Goodreads, Facebook and free website creation, in an attempt to expand the marketing base for my novel. But my earlier statement that I am ‘technologied’ out proved to be very true.

Most of my weekend was spent in front of a computer. I worked out that free websites are not free, that Facebook is very demanding with its questions, and that Goodreads is a whole other community to connect and interact with. My interactions are already at frenzy levels. I had one of those moods on – you know the sort – where I didn’t actually want any more ‘friends’. Certainly not friends I have to beg to like me, or perform to get attention from.

Five author bio’s required, profile pictures galore. There is a dearth of photographs of me in our house – I am the photograph taker. An even greater dearth of pictures of me that I like, and would be willing to share with the world. Not such an issue if I don’t solicit ‘friends’ to share them with, I suppose. I have cropped and snipped ferociously to extract my face from group shots, taken in 1997 or thereabouts, in which I looked quite nice. Then realising that when I am famous I will have to appear on TV, and that viewers will be saying “she looks a lot older than her profile picture” abandoned the pictures anyway. For now I am sticking with my wellies and books.

The ‘free’ websites were the most annoying. Don’t let me spend hours setting everything up on the promise of a stunning web address for just £1, if you are luring me in to a trap of £10 per month. As a matter of principle, if you attempt to trick me I will never buy anything from you. Just say it like it is – up front.

Technology wise, I am way out of my depth. I do not have the skills to set up a website. I have failed to link my blog to Goodreads and Facebook. I am scared of creating something that looks so amateur and naff it has a negative effect on my marketing efforts. Add ‘drop in self-confidence’ and ‘increase in cynicism’ to the symptoms of Digital exhaustion syndrome above.

I am ranting, I realise that. The hours I have spent interacting this week could have been spent on my book. Does digital marketing actually work? Can anyone tell me? This definitely isn’t why I started writing.

I know what I should, and must do. Organise, plan, set time aside for marketing interaction. Turn off audible notifications of tweets, re-tweets, messages and favourites received. Prioritise the book-farm-life on my schedule. It doesn’t help that I receive notifications on my computer, tablet and phone. Three beeps and birds/Fs/little envelopes for every communication. It is hard not to engage with each one of them as soon as they arrive.

I won’t direct you to my Facebook or Goodreads account, because as yet they do not contain a profile picture, ‘about me’, or in fact anything worth looking at. I won’t direct you to my website, either, because I don’t have one.

I’m off to schedule, prioritise and write. When I’ve finished this blog which, as yet, is not linked to anything.

Hopefully my sense of humour will have got its mojo back before the next blog post. In the meantime, ‘stick with the wellies and books’ is my new motto. I should give my phone to The Sister, who will be only too happy to hurl it in to a ditch for me. The computer to The Mother, who is an expert at ignoring messages. And the tablet to Youngest Daughter who will never allow me a look in once she’s got her hands on it. Maybe after I’ve looked at the 855 tweets currently showing on my twitter feed, I will do just that.

Marketing and Promotion

I’m twittering, and I know it

January 29, 2015January 29, 2016by Sam RussellLeave a Comment

As suggested, by almost everyone I read who self-publishes and blogs, I bit the bullet and created a Twitter account.

Twitter, I discover, is frantic, scatty, insane. And slightly scary. But wow, who knew? (You lot obviously, because you’ve been tweeting for years). It is a miracle to me that, in an instant, I am linked to people from all over the world and all walks of life.

I am stalking the followers of other authors, and following them (as advised by my marketing research). How very un-English and rude. Every emerging author is doing exactly the same, so we are basically following each other. Trying to flog our books within a continuously growing loop of writers trying to flog theirs. Not that it isn’t great to be in touch with them, because it is. I have identified with their problems, discussed potential names for a racehorse with a very nice man in Australia, and ‘met’ lots of interesting people.

I am thrilled and excited every time I get a follow-back. Checking my follower numbers obsessively. Even more delighted when I gain an unsolicited follower, even though many of these have been from other authors, or people trying to sell me dietary advice, lifestyle coaching and beauty/fashion tips. How did they know I needed all of those things? I receive numerous affirmative, life enhancing quotes to guide me through my day. So many of them that I positively float to bed of a night, buoyed up on a glorious cloud of self-belief. And aren’t pets sweet?

I am talking in hastags. My children are rolling their eyes. Tense, daring, clever, addictive and frequently amusing. That’s Twitter, not me. I wish. In my dreams that would be a review of my book (with ‘raunchy’ thrown in for good measure). I’m sure Twitter is raunchy too but I’ve almost managed to avoid that so far. I say almost, because one author I’ve been tracking (who will remain nameless here) seems to have a lot of followers using their dicks as avatars. The modern form of flashing, without the cold draft? Or possibly a character statement summed up in a simple image?

Guiltily, I have un-followed three people. A character who’s tweets were too radical for me, a girl who was younger than her picture lead me to believe (I don’t want to be accused of pedalling smut to children) and a woman who’s constant tweets about her migraine were giving me a headache. Heartless, I know, but she’d had this migraine for three days and it hadn’t stopped her tweeting 30 second updates, or watching #CBB (Celebrity Big Brother, not Children’s TV, which is what I initially thought). I made sure they had a billion followers before I un-followed them, because I would really hate to cause offence or trauma. Especially to the underage girl, who was apparently having severe parent trouble. That un-follow gave me a sleepless night, I wanted to write her a letter explaining that my un-follow was not personal.

I live in fear of re-tweeting something offensive or extremist because the message was attached to a cute picture. I tweeted a complaint to the Guardian when they failed to include the arrival of the contraceptive pill, on a timeline which did include the invention of the bra. Too late, I discovered that you can only see part of the image on your screen until you click on it. The contraceptive pill was clearly, plainly there. I tweeted an apology.

I am told I need a website and a Facebook and a Goodreads account. But I’m not entirely sure I can cope with further technological experiences at the moment. And my phone is already permanently glued to my face.

Marketing and Promotion

What? I’ve got to sell it?

January 25, 2015January 29, 2016by Sam RussellLeave a Comment

The Eldest Daughter works in PR. The Brother asked what the ‘target sales’ for my book were.

The what?

“If someone buys it, I will fall off my chair with joy.” I told him cheerfully. The Brother was happy with my reply, but the ED was more persistent. “Send me your marketing materials. Would you consider a give-away competition? What about press coverage?”

Oh dear, oh dear, oh dear. My foray into authorship is so nervously tentative that I have hidden my novel behind a pen name (that is partly because of the raunchy scenes, which I quietly hoped my children and mother would never get to see). Too late for that. I will tell them I Googled ‘novel sex’ and copied somebody else’s words. Although that particular search might reveal more than I care to witness. I made that mistake when I wanted to buy rabbit toys for my daughter in law this Christmas (actual toys for an actual rabbit. Please).

It didn’t take much research to realise that, with the sheer number of books being published each day, a debut novel by an unknown author was destined to total anonymity. Part of me rather likes that idea. I wrote this book for myself, and I will have a copy on my bookshelf until the day I die. After my passing, the grandchildren (when they arrive – take note ED) will exclaim in wonder that Granny wrote a book. (Hopefully they won’t read the sexy bits. Although, I will be past caring by then).

My target sales crept up. One hundred books sold would put me in the top 10% of published authors (I read this – somewhere); that 90% of books sell less than one hundred copies. If this is true, it is tragic. Of course, some of those books will have been specialist or niche. Never intended to achieve mass sales. But just think of the number of wonderful stories which might be out there, that we don’t even know about!

I put the word out to extended friends and family. I reckon I’ve got twenty plus guaranteed sales, and I’ll probably buy a dozen myself.

Three hundred sales (I did the maths) would pay back the money spent publishing the book (although not the money spent buying a dozen back). Time spent writing has been a pleasure, so I don’t want payment for that. The husband might argue that the time could have been better spent elsewhere.

So, yay – I have a target. I simply need three hundred people to buy my book. If it’s a good enough read, and amuses them, maybe sales will grow from there? Or from the sequel (now underway) when I eventually publish that.

Easier said than done, though, finding three hundred people who want to buy your book. Back to Google, CreateSpace, @thecreativepenn, @JFbookman… I could go on. Hundreds of blogs, thousands of bloggers, millions of tweeters on twitter who are #writing #self-publishing #givingadvice about how to market your book. And CreateSpace tells me I should be one of them.

Gulp, here I go then. I am not ‘tech-stupid’, but I’m not “tech-savvy” either. And I am frequently ‘tech-frustrated’. I am too impatient (there we go, again) to spend time working things out and setting them up correctly. If my *avatar (*little personal picture – I have learnt that) doesn’t chose itself and load automatically, I am inclined to throw my hands heavenwards in despair and leave the Twitter/Wordpress generated, headache-inducing image in place. Consequently my blog is somewhat basic (I can see you, nodding). But it does exist. As for Twitter, well! That is a whole other blog.

And press coverage? Oh no, I’m not nearly brave enough for that. Yet.