Tag: indie

Self-publishing

Self-published Author? Ten Reasons Why You Should Register For IndieReCon – April 15th-17th

by Sam Russell2 Comments on Self-published Author? Ten Reasons Why You Should Register For IndieReCon – April 15th-17th
Self-published Author? Ten Reasons Why You Should Register For IndieReCon – April 15th-17th

Want to make self-publishing mission possible? Here are ten reasons why you should get involved with IndieReCon, a three-day global event to promote quality and craft in indie publishing.

1. IndieReCon is FREE to attend. Yes you read that right. The best thing about IndieReCon is that it’s 100% FREE to attend the sessions.

2. IndieReCon is a conference for authors by authors.

4. Get the nitty gritty details on self-publishing basics like pricing, distribution, and formatting from top industry professionals.

5. You will learn to build your marketing and publicity skills.

6. You can chat with NY Times bestselling authors Barbara Freethy and Belle Andre.

7. Fun contests and HUGE giveaways.

8. It’s online. You can attend in your PJs. Need we say more?!

9. You will discover some great new indie authors to read…

10. You will learn about all the communities and tools that are out there for indie authors. Every single blog post, chat, webinar will be packed with all the information you need to help you on the self-publishing path.

IndieReCon will help you learn all the dirty secrets about the indie publishinging industry, and help you succeed. Hang out there all day and all night. Hourly posts. Tons of chats, vlogs and webinars. What are you waiting for?

Giveaways Events and Special Offers

A Bed of Barley Straw

by Sam RussellLeave a Comment on A Bed of Barley Straw
A Bed of Barley Straw

My free Kindle give away has sadly ended now. I hope you downloaded and enjoyed my book, but if you missed out this time follow me here, on twitter @SamRussellBooks or like my page on Facebook to make sure you get first-hand news about any future competitions or offers.

Below is a taste of some of the reviews “A Bed of Barley Straw” has received so far.

Capture of Amazon reviews

Marketing and Promotion, Self-publishing

Your book is on Amazon! – Woolly launches and real book sales

by Sam RussellLeave a Comment on Your book is on Amazon! – Woolly launches and real book sales
Your book is on Amazon! – Woolly launches and real book sales

Another strange but wonderful week on my learning curve. In fact, the word curve doesn’t fit at all, it implies a gradual arc. An elevator, moving in the opposite direction to the one I am trying to reach, would be more descriptive of my learning efforts this last few weeks.

The ‘launch’ of “A Bed of Barley Straw” was a damp squid of an affair. It isn’t really possible to have a launch date when the best information you have is that your paperback will be available on Amazon within 5-8 days, and your Kindle is “in review”. Feeling game, I had a bash anyway. Platforms were ready and waiting. Twitter, Facebook and Goodreads duly set up, with author pages and bio pics, anticipating the arrival of the book. Friends connected, pages liked. Everything in place…except a launch date.

I tried to pitch a date a week later than the book should actually be ready. To allow myself time to build follower enthusiasm to fever pitch (please remember this blog is tongue in cheek) and to remedy inevitable mistakes I had made in the publish process. I also hoped my wonderful friends and family would all purchase the book on the same day, notching me momentarily up the seller charts (although I haven’t actually worked out what benefit there is in that yet. Everyone else seems to do it, so I guess there must be one.) Alas, I had underestimated the existing fever pitch of said friends and family. They were already there, on Amazon, checking every day. The texts and messages began flying in five days ahead of launch – “Your book is on Amazon!” And then one of them clicked ‘Add to Basket’.

Oh – the thrill! Oh – the fear!

My ‘March Royalty Balance’ on CreateSpace has a number beside it! (‘Print screen’, save in pictures). My mates are patiently awaiting launch, but someone has got there first. Ashamed of my devious shenanigans, I hit the phone and Facebook to let people know that the book was available NOW. Kindle version to follow, I would really like to be able to tell you when.

How strange it is when friends and acquaintances buy your book. They may love it or they may hate it. They might give up reading two chapters in because it isn’t their sort of book. The passionate scenes or the swearing might offend. Horror of horrors, they might believe I wrote from first-hand experience, and view me in an altogether different way from now on.

Pointless to worry of course, nothing to be done. And what actually happened was amazing and humbling. I have been tweeted, texted and Facebooked with excited images of Amazon deliveries and photographs of my book in other people’s hands. Congratulations cards and handwritten notes have been sent. Endless wonderful comments and enthusiastic reviews (which I now need to persuade people to post on Amazon or Goodreads, without being a nag). Several impromptu book signings featuring self-concious giggles. I have even had requests for the next book, and demands that I type fast! Time to re-visit my schedule; re-jig the hours devoted to marketing versus hours devoted to writing.

Second book, here I come.

Marketing and Promotion

Drowning in the digital lake

by Sam Russell5 Comments on Drowning in the digital lake
Drowning in the digital lake

I confess to feeling a little overwhelmed this week. Digital exhaustion syndrome. Symptoms – sense of humour failure and general weariness.

I couldn’t help myself, I had to take a look at Goodreads, Facebook and free website creation, in an attempt to expand the marketing base for my novel. But my earlier statement that I am ‘technologied’ out proved to be very true.

Most of my weekend was spent in front of a computer. I worked out that free websites are not free, that Facebook is very demanding with its questions, and that Goodreads is a whole other community to connect and interact with. My interactions are already at frenzy levels. I had one of those moods on – you know the sort – where I didn’t actually want any more ‘friends’.  Certainly not friends I have to beg to like me, or perform to get attention from.

Five author bio’s required, profile pictures galore. There is a dearth of photographs of me in our house – I am the photograph taker. An even greater dearth of pictures of me that I like, and would be willing to share with the world. Not such an issue if I don’t solicit ‘friends’ to share them with, I suppose. I have cropped and snipped ferociously to extract my face from group shots, taken in 1997 or thereabouts, in which I looked quite nice. Then realising that when I am famous I will have to appear on TV, and that viewers will be saying “she looks a lot older than her profile picture” abandoned the pictures anyway. For now I am sticking with my wellies and books.

The ‘free’ websites were the most annoying. Don’t let me spend hours setting everything up on the promise of a stunning web address for just £1, if you are luring me in to a trap of £10 per month. As a matter of principle, if you attempt to trick me I will never buy anything from you. Just say it like it is – up front.

Technology wise, I am way out of my depth. I do not have the skills to set up a website. I have failed to link my blog to Goodreads and Facebook. I am scared of creating something that looks so amateur and naff it has a negative effect on my marketing efforts. Add ‘drop in self-confidence’ and ‘increase in cynicism’ to the symptoms of Digital exhaustion syndrome above.

I am ranting, I realise that. The hours I have spent interacting this week could have been spent on my book. Does digital marketing actually work? Can anyone tell me? This definitely isn’t why I started writing.

I know what I should, and must do. Organise, plan, set time aside for marketing interaction. Turn off audible notifications of tweets, re-tweets, messages and favourites received. Prioritise the book-farm-life on my schedule. It doesn’t help that I receive notifications on my computer, tablet and phone. Three beeps and birds/Fs/little envelopes for every communication. It is hard not to engage with each one of them as soon as they arrive.

I won’t direct you to my Facebook or Goodreads account, because as yet they do not contain a profile picture, ‘about me’, or in fact anything worth looking at. I won’t direct you to my website, either, because I don’t have one.

I’m off to schedule, prioritise and write. When I’ve finished this blog which, as yet, is not linked to anything.

Hopefully my sense of humour will have got its mojo back before the next blog post. In the meantime, ‘stick with the wellies and books’ is my new motto. I should give my phone to The Sister, who will be only too happy to hurl it in to a ditch for me. The computer to The Mother, who is an expert at ignoring messages. And the tablet to Youngest Daughter who will never allow me a look in once she’s got her hands on it. Maybe after I’ve looked at the 855 tweets currently showing on my twitter feed, I will do just that.

Self-publishing

Judge a book by it’s cover

by Sam Russell2 Comments on Judge a book by it’s cover

We all do, of course. I may have bypassed many good books because they didn’t look like ‘something I would read’. And that is a shame. It seems indie publishing has a reputation for amateurish book coverings, and, having now gone through this process myself, I can understand why.

My ‘vision’ for my book was a distant back view of a beautiful couple (heroine flame haired if possible) gazing out over a misty English valley. The book is set on a country estate in the Cotswolds. The story develops amidst horses, the countryside and dogs. In my mind’s eye, my cover resembled a modern day Jane Austen book. I described my vision in detail, on the telephone, to the USA (with the customary time delay throughout our discussion).

The concept I received depicted a decidedly middle aged couple. Now, I’m not saying I wouldn’t like to write that book. In fact I have given myself the giggles, planning in my head the words of a passionate mid-life scene:

“She knew he thought he was caressing her breast, as his fingers gently fondled her spare tyre and continued to search for a nipple.”

Or;

“A low groan escaped him as his back gave out.”

But this time, my book is about the beautiful people (I will write the other story if I ever get a following big enough to stand it). Not only were the couple depicted on my book nothing like my characters, the misty English scene was by definition colourless and uninteresting. Dull, dull, dull. I wouldn’t have bought the book with that cover. At the moment that is the only yardstick I have to measure success by.

My excitement at receiving the message from CreateSpace: “Your action is required to move forward with your project”, was soundly deflated when I viewed the concepts. The second concept (designed by them) showed a younger couple (better) galloping on horses (good idea)…wearing cowboy hats and traversing an American prairie. Oh dear.

I’m not knocking CreateSpace here. They listened to my ideas and tried very hard to interpret them without any visual stimulus and only spoken guidance from me. My fault, I panicked a bit. I had only paid for two rounds of editing on the concepts and had to decide which of those featured I would be going ahead with. To be honest I hated them both. I asked the design team to book a telephone conversation. Again they were efficient, encouraging and helpful. Editing changes could include a change of image. I could supply my own image, or search for one I liked from their library. Big sigh of relief.

Better late than never, I started doing some research. Searched thousands of images (bouncing them past my daughters for feedback) and found a picture I liked. I emailed the design team with images of covers I admired and would like to emulate. And I just managed to carry out all of the required changes within my pre-paid budget.

My cover is not perfect, there are a couple of details I would still change. I could have added another round of edits for $75. But I do not know if my book will even sell, so there has to be a cut-off point. Next time, if I use CreateSpace again, I will start the process by sending them an image of what I want the cover to look like, and move forward from there.

And I’m not a book designer or marketing expert. I do not know what the market is looking for. My ideas might still be awful!

Have a look, and see what you think (at the partial image which was all I could fit into ‘featured images’!). Just don’t tell me to change anything.

Self-publishing

Setting my manuscript free (or sending it off to school)

by Sam Russell5 Comments on Setting my manuscript free (or sending it off to school)
Setting my manuscript free (or sending it off to school)

I did some more research, but Amazon CreateSpace was an easy choice for me. I felt a certain loyalty towards them, it was, after all, a programme about Amazon that got me writing in the first place. And if I wanted a broad platform to launch my book, it doesn’t come much broader than the mighty Amazon. A double edged sword, possibly. On the one hand giving me the potential to reach corners of the world I have barely even heard of, on the other I would be pitching my book against millions of others. Scatter the seeds wide, and hope a few take hold? Or cultivate a small patch of ground and nurture the seed along. I don’t know the answer to that yet, maybe future blogs will be able to share.

Several people asked me if I had considered pitching to a traditional publisher first. It did enter my mind, but you hear so many stories about manuscript rejection. I had visions of a single rejection stopping me in my tracks. My manuscript languishing in archive files for eternity (or until the computer died, and unnecessary backed up files were not transferred to its replacement).

So I opened a CreateSpace account. A rather cranky website, CreateSpace, I have to say. Given who you are affiliated with. Navigation is tricky and often not clear. And I was slightly surprised to be dealing directly with the USA. Scheduling calls for Eastern Standard Time, and suffering a lag on telephone conversations. Despite the fact that we talk the same language, guys, somehow we don’t quite do we? “Thank you for reaching out to us…” is definitely not a British English phrase. Having said that, the advisors were brilliant. No question was too stupid, each and every one of them has been polite, helpful and efficient. That is worth a lot, so thank you people. (And I’m sure there were several of my English phrases that they found slightly odd, not to mention my general vagueness!)

I checked my document for a final time, painstakingly changed all my asterisk passage breaks to fleurons and uploaded the manuscript. Then I found and read the guidelines on how to make your document ready for upload, and learnt that passage breaks should be indicated with asterisks. So I sent them a message, put the asterisks back and uploaded again. This has rather been the tale of my entire experience so far. In every task I do, I locate the information about how I should have done it after the job is done. I’m not a patient person (another character flaw), but guidance or tick-boxes which appear automatically on the site would have been very helpful. You have to search and dig for everything. My advice here would be to make sure you find the guidance for each and every stage – it is there if you look hard enough.

When I first started writing, the plan was to create an e-book without any financial outlay. But as the process went along and I did further research I realised this wasn’t the route for me. Possibly I could do it with a third or fourth book, but I definitely needed assistance this first time round. I didn’t have a clue about layout or font. No idea where to begin designing a book cover. And I liked my book enough to want a physical copy. Of course there are plenty of people out there offering their services in this regard; book cover designers, proof readers, copy-editors. I am sure that many of them provide a better, more specific service than CreateSpace can via long distance communication and the constraints of budget. Again, this is something I would definitely look in to further with a future book. But it cannot be argued that the editing package which CreateSpace offered me was ridiculously good value. The fact that it was a ‘package’ enabled me to see exactly what I would be spending, without the embarrassment of getting quotes from individuals or companies, and then working out that I couldn’t afford them.

My lack of experience and impatience (again) led me to purchase a CreateSpace editing package. I’m not saying this is the best way to go, but for me this time it provided the easy option. For those of you who are looking to do this yourselves, I purchased the ‘Editing Package’ (two rounds), ‘Marketing Copy Essentials’, and ‘Custom Cover Premier’ (two cover concepts).

Tune in next time to see if I made the right choices, and how I got on with the dreaded questionnaire!