Spring romance is in the air…

Spring romance is in the air…

Spring is the time for romance, and I should be #amwriting. But the sun is shining and it’s April! The month when dreams, hope and resolution flourish anew. My optimistic imagination tells me that this month I am going to…

  • eat healthily
  • walk, run, ride, swim or cycle every day
  • write a book
  • buy a horse
  • spring clean the house
  • scrub the garden furniture
  • tidy up the garden
  • clip our geriatric dogs
  • buy new sandals

Amazing isn’t it, what a little bit of sun can do. Regrettably the sunshine creates the thoughts but rarely follows through. I haven’t eaten healthily, yet, because chaotic multi-tasking is not conducive to well-planned meals. The cupboards are empty save for crackers, a few forlorn vegetables and a bag of jelly babies (the latter has been my staple diet today). The car is in the garage, until we pick it up there will be no grocery shop and the farmer is too busy spring farming to run me to the garage.

Yes, I know I should walk, run, ride, swim or cycle to the garage…but hello?

My imagination would be better engaged inventing an edible meal from the strange oddment of delicacies which remain in the freezer. Pheasant? Mince? Cheese sauce? Not with crackers and jelly babies, no. That really will not do.

My study has been spring cleaned. Hurrah! Life de-cluttered. The cupboards from the utility room and farm office have been emptied and entirely fill the dining room and porch. Further spring cleaning is futile and I have lost motivation. I was going to scrub the patio table and chairs (which have grown a sinister green patina over winter) but we have the plumbers in re-modelling our downstairs loo. Between their activities and the farmer filling his spray tank there is insufficient water in the house to fill a glass, let alone several buckets.

The excavated loo bowl and basin sit prettily on the bench at the front of our house. Garden tidy on hold pending a trip to the dump. Trip to the dump impossible due to lack of vehicle.

April is also the end of Her Majesty’s Revenue and Customs tax year. Book keeping has replaced book writing. The accountant is coming tomorrow (hence the spring clean of the study getting bumped up the list). My first negative comment about “A Bed of Barley Straw” has dented my creative juices: The Gallivanting Granny, returned from Australia and flourishing anew, tells me “there are too many people in the kitchen scene! I couldn’t remember their names.” As GG often fails to recall my name, or those of my siblings, I am trying not to let this offhand comment affect me too much.

Engage the right hand side of your brain: A horse is not just for spring. As you very well know a horse takes time, commitment and energy come rain, shine, or tempest. They also use up lots and lots of money. Clip the animals who already need your attention (a thankless, tiresome job not relished by me or the dogs and best done outside on a very calm day).

Buy some sandals! Now, this one I can do. Whilst sitting at my computer so it almost counts as working. Sandal requirements; cute, trendy, gorgeous. Practical and comfortable. Suitable for dog walks over farmland and for wearing to all the summer parties I am bound to be attending this year. Deliciously irresistible but kind and gentle to feet and joints that have been abused for years. Damn.

My heroine found “a gorgeous pair of rose-gold stilettos, with a thin strap that buckled around the ankle.” The sandals cost more than the rest of her outfit put together, and she has a horse. Don’t you just love fiction.

A Bed of Barley Straw

A Bed of Barley Straw

My free Kindle give away has sadly ended now. I hope you downloaded and enjoyed my book, but if you missed out this time follow me here, on twitter @SamRussellBooks or like my page on Facebook to make sure you get first-hand news about any future competitions or offers.

Below is a taste of some of the reviews “A Bed of Barley Straw” has received so far.

Capture of Amazon reviews

Internet downtime and getting in touch with spring

Internet downtime and getting in touch with spring

There is a reason the British spend so much time obsessing about the weather. We have so much of it, after all, in rapid cycles. It rarely appears in the anticipated order.

The clocks changed on Sunday, to British Summer Time. April is around the corner. But the farm remains doggedly cloaked in winter shades of brown and fawn and dull grey-green. These islands and their inhabitants are growing impatient. We are holding our breath in nervous conviction that we will get a spring, and that it will be followed by a heady summer. Neither is guaranteed in the fickle British Isles, but our bodies yearn for warm and our eyes crave the dazzle of sunlit colours.

The Farmer and I took a trip to the Norfolk Coast this weekend past. Despite the threat of cold, high wind and rain. All was serene when we arrived at dusk, in time to catch a glimpse of the grey North Sea in tranquil mood, softly slapping the sand with that beautiful whooshing sound that I for one could listen to forever. The waves played their music as our view slowly faded. On Sunday morning we strode out and eagerly watched some crab boats being hauled on to land. The first drops of splintery rain caught us returning from our walk. From the windows of our cosy cottage we saw the spit become a soft downpour. The Church bells jangled joyously. The brave and the hardy passed our window with hoods knotted around their heads and bright umbrellas held aloft. The young and the old alike were noisily invigorated by the adventure of forging on through our changeable March weather. We watched a sturdy toddler in a pink anorak pause in fascination to observe the crystal water gushing from a cast iron drain pipe. She was right to pause. The spouting rainwater chortled out and splattered onto the kerb before streaming to join the small river on the road and rushing downhill to the land drains which pour back to the sea.

On our journey home, we ploughed through endless torrential rain that the windscreen wipers could not cope with. The wind slammed the sides of the car ferociously. We eyed high sided vehicles nervously. March is said to “come in like a lion and go out like a lamb” but it seems the reverse is true this year. A fallen tree blocked the opposite carriageway, and a couple of miles from home we passed a ‘For Sale’ sign at the exact moment when the wind lifted it out of the ground and sent it spiralling into a field.

Power was off at the farm, not an infrequent occurrence when the wind gets up. Our dustbins had gone to visit the neighbours (this is quite a lengthy journey where we live). But roughly an hour later I was out walking the dogs in weak but welcome sunshine.

I am reading “The Summer Book” by Tove Jansson at the moment. A beautiful, simple, evocative tale which is reminding me to notice the details. Just like that sturdy toddler in her pink anorak. We had no internet connection in Norfolk, and limited mobile signal. I lost track of what my book was doing. I didn’t tweet I couldn’t check in with Facebook. I failed to post my weekly blog. I have to admit I could get used to being out of touch. I can see the small, tightly clenched buds on the trees from my window.  I heard the strident bark of a restless dog fox last night. I could smell that dog fox this morning. As I type rain is cracking on the corrugated roof of the lean-to, but I can feel the promise of spring in my bones. My waters tell me it is going to be an absolute beauty.

Running at the wall. Early marketing efforts

Running at the wall. Early marketing efforts

Firstly an apology for my hastily posted previous blog, which was nothing more than a shameless ad for my Goodreads Giveaway. My intention that day was actually to link the ‘Goodreads Giveaway’ widget to the book page on my website. Three hours later (dehydrated, in need of sustenance and losing the will to live) I worked out that I can’t do that on my freely hosted site. On the plus side I did learn something about Java script, HTML and plug-ins (there must be a rap there somewhere). On the minus, all you lot got was an alert that RussellRomance had posted a blog, only to view a hurriedly pasted clip of the view of my Giveaway which you would have got, if I could have linked you to it. Technical frustration dogs every stage of this process.

Anyway I digress. My marketing efforts so far (all work-in-progress):

  • Beg mates to buy the book. Positives: Hugely successful – 99% hit rate. Generous, gushing reviews resulting in warm glowy feeling. Negatives: Something of a short term policy. Few mates left (less than I started with?)
  • Social media pedalling. Positives: Make new mates (to replace the ones you lost banging on and on about your book). Success rate – not a clue but hopefully aids awareness that your book exists. Additional warm glow (so many nice people out there who are happy to help you along). Negatives: Time and life consuming. Distraction levels at an all-time high. Original thought used up trying to invent interesting posts/tweets.
  • Feature in a magazine. Positives: Great day out! Whole new experience to bang on to the friends about. Book brought to the attention of thousands of potential readers. Negatives: I haven’t seen the photograph that will feature. (Oh, weak vanity). There may be others…I will let you know.
  • Plead for reviews from strangers and book review bloggers. Positives: I don’t know yet, my pleas have not been answered. One potential blogger lined up – I have all my fingers crossed. The reviews will be honest (this could be listed under negatives too, but I’m quietly optimistic). Negatives: See previous sentence (safest to hedge your bets).
  • Run a Goodreads Giveaway of your book. Positives: Raises awareness of book among confirmed bibliophiles. Potential for reviews on respected site. Negatives: Yet another statistic to obsess over – ‘number of people requested’ (I bounce between Goodreads, Amazon, Kindle, CreateSpace, Facebook, Twitter and WordPress in a never-ending quest for approval. Sad, but strangely addictive.)
  • KDP (Kindle) Select. I’m still considering this option, but haven’t signed up yet. Positives: Book has potential to reach thousands of readers for free. Negatives: Royalties per read considerably reduced (not such a problem if your readers quadruple in number). Your ebook becomes exclusive to the Kindle store (I currently publish on Smashwords too). I would be really interested to hear your comments and views if you are either an author signed up to KDP Select or a reader who subscribes to Kindle Unlimited (you may be both of course!)

Other ideas still bubbling in the pipeline: Local press, bookish coffee mornings, appearance on Richard and Judy (yes, I jest. But I have been asked why I can’t just go on there. What a wonderful world to live in.)

Wishing you all a happy, fruitful week. You’ll find me running at that wall, lobbing copies of my book over the top.

Your book is on Amazon! – Woolly launches and real book sales

Your book is on Amazon! – Woolly launches and real book sales

Another strange but wonderful week on my learning curve. In fact, the word curve doesn’t fit at all, it implies a gradual arc. An elevator, moving in the opposite direction to the one I am trying to reach, would be more descriptive of my learning efforts this last few weeks.

The ‘launch’ of “A Bed of Barley Straw” was a damp squid of an affair. It isn’t really possible to have a launch date when the best information you have is that your paperback will be available on Amazon within 5-8 days, and your Kindle is “in review”. Feeling game, I had a bash anyway. Platforms were ready and waiting. Twitter, Facebook and Goodreads duly set up, with author pages and bio pics, anticipating the arrival of the book. Friends connected, pages liked. Everything in place…except a launch date.

I tried to pitch a date a week later than the book should actually be ready. To allow myself time to build follower enthusiasm to fever pitch (please remember this blog is tongue in cheek) and to remedy inevitable mistakes I had made in the publish process. I also hoped my wonderful friends and family would all purchase the book on the same day, notching me momentarily up the seller charts (although I haven’t actually worked out what benefit there is in that yet. Everyone else seems to do it, so I guess there must be one.) Alas, I had underestimated the existing fever pitch of said friends and family. They were already there, on Amazon, checking every day. The texts and messages began flying in five days ahead of launch – “Your book is on Amazon!” And then one of them clicked ‘Add to Basket’.

Oh – the thrill! Oh – the fear!

My ‘March Royalty Balance’ on CreateSpace has a number beside it! (‘Print screen’, save in pictures). My mates are patiently awaiting launch, but someone has got there first. Ashamed of my devious shenanigans, I hit the phone and Facebook to let people know that the book was available NOW. Kindle version to follow, I would really like to be able to tell you when.

How strange it is when friends and acquaintances buy your book. They may love it or they may hate it. They might give up reading two chapters in because it isn’t their sort of book. The passionate scenes or the swearing might offend. Horror of horrors, they might believe I wrote from first-hand experience, and view me in an altogether different way from now on.

Pointless to worry of course, nothing to be done. And what actually happened was amazing and humbling. I have been tweeted, texted and Facebooked with excited images of Amazon deliveries and photographs of my book in other people’s hands. Congratulations cards and handwritten notes have been sent. Endless wonderful comments and enthusiastic reviews (which I now need to persuade people to post on Amazon or Goodreads, without being a nag). Several impromptu book signings featuring self-concious giggles. I have even had requests for the next book, and demands that I type fast! Time to re-visit my schedule; re-jig the hours devoted to marketing versus hours devoted to writing.

Second book, here I come.

Dear Beta readers, Photography, Marketing and PR

Dear Beta readers, Photography, Marketing and PR

(Yes apparently, that’s what you are. You can always rely on someone to come up with an important title for ‘mate-who-read-your-book-before-publishing’). You can put it on your CVs now. You’re welcome.

It has been nagging at me that whilst I sit daily at this computer, tweeting furiously at people I have never met, welcoming new friends on Facebook and Goodreads, heaping humble gratitude on followers of my blog…that I have been thoroughly neglecting my actual friends. All of you who helped to make me what I am today: An unknown author, with a self-published book which is currently gushing my money into CreateSpace’s coffers, and has yet to retail a single copy! A soon to be featured, slightly frumpy, middle-aged, glossy-magazine star! My, my, my, how far I have come.

So here are my thanks to you, the people who created this fabulous nonentity. My words are genuine even though my celebrity isn’t. To each of you who searched out the typos and dodgy grammar. Or highlighted characters who had mysteriously changed their name half way through the book…I thank you and remind you that when a copy of the book finds its way into your hands, it will be your fault as much as mine if there are any errors.

To my book cover design team; I apologise heartily for bombarding you with a thousand images I couldn’t then use. And for making you show them to all your friends at every social event before arguing with your feedback. And Committee ‘Name That Book’. Well! We talked ourselves around in circles, didn’t we? Until I went off-piste (pun intended) and thought up something random…which none of you like very much.

Photography – you restored my belief in my youth!  I didn’t know I still had it in me to mount the front of a tractor, and Photoshop is so much easier than plastic surgery! That particular pose may have appeared rather rigid and fearful, but it did at least mean that the 6” heels on the magazine shoot were a stroll in the park.

Marketing and PR…what can I say? I’ve been to a studio in Shoreditch (so I’m now uber-cool). I have a faithful marketing team who recycle my every tweet and post. If you share a friend group with both of us, I apologise again. You must be sick of the sight of me. I tweet “boo” and my team will have it re-tweeted in seconds. The blog is going ballistic, because you lot keep throwing it at people (248 views last week!) Ballistic in my world, that is. I suspect there are many bloggers out there who would chuckle at my meagre numbers.

You all know me very well, and therefore you also know that this tongue-in-cheek, ironic, almost thank-you is about the best you can expect to get from me. But I do mean it really. For listening to me drone on endlessly. For providing limitless enthusiasm.  For being there, and being my mates. From the heart of my bottom…I thank you.

With love

Sam Russell (Author)

p.s. In the interests of multi-tasking, the bulk of this email to you, my friends, may very well appear on my next blog post. Hard hearted and callous yes. But I did want to say thanks.

p.p.s Free, signed copy for each of you. Winging their way to me now. Aren’t you the lucky ones 😊

from my biggest fan (The Sister)…

I quite like being a beta reader. And it is a great blog post, as well as thank you, so definitely got to be used twice!

However in the interests of continued friendly criticism, I would like you to note that you as a person, and anything you create could never ever be given the title ‘nonentity’. Quite the opposite.

(Also your first bracket in this post is red ha ha! Can’t stop the proof reader ball rolling either, you have made us each something a bit different!)

I can’t wait to have the book, but as you already know I would have bought a dozen copies. No need to give us free ones, but yes to the signing!

With so much love and total admiration – next challenge see if it is possible to write a whole blog without dissing yourself! Maybe harder than writing a book?!

from the Mate since Primary School…

Hey you, it’s been a very interesting and gob smacking pleasure.  My mate who I shared my bean poles and flower pots with, so that we could show jump round the lawn, has only gone and written a book! A brilliant, beautiful and fabulous book whose title I love (believe the ‘barley’ was my contribution!!)  Have ordered a couple if copies to give to some special people and look forward to puffing out my chest with pride when they’re opened.  Much love and many congratulations on your brilliance.

from the Artistic one…

Thanks for that, being a non-blogger non-twitterer, barely out of the cave animal kind of mate I really appreciate it! I can’t wait to see you in all your sexy Jilly Cooperesque horsey/farmer’s wife with attitude and a brain apparel in the slightly frumpy glossy mag!!! It’s all too weird and thrilling, you do realise you have given no end of frustrated, isolated, and bored women a reason to carry on mucking out! 

This thing is going places, the map has already changed, hey it’s smokin! It’s like one of those old treasure maps burnt round the edges, except this one is still burnin!

You da nuts.

 

from the Yummy Mummy Comedy Act…

Enjoying every bit of your ever growing fame and will insist on being on the front cover of “Hello” when you are its main feature!!!  Congratulations, have done nothing other than admired your steadfast enthusiasm, perseverance and slight madness for getting this far long may it continue babes.

This week’s shenanigans – and there have been a few!

This week’s shenanigans – and there have been a few!

Great word shenanigans – “silly behaviour, mischief” or “dishonest manoeuvring”. I hope I haven’t been doing any of the latter.

SO! Tuesday the major magazine contact me to confirm travel arrangements to Friday’s photo shoot. It is actually happening then. Yikes. Travel expenses paid. Hair, make up, clothes and lunch all laid on. This does begin to feel a little bit like dishonest manoeuvring. I am not a celebrity. I am alternately grinning at the mischief and questioning my silly behaviour. The word fits, you see. Friends are beside themselves with the excitement of it all. I cannot count the number of messages I have received this week that include the word famous, or allude to my non-existent celebrity status.

“From farmer’s wife to international superstar!”

“Will we see you Saturday or are you too busy now that you’re famous?

“Just remember we knew you when you were nothing.”

Sarky buggers my mates. But in truth they’ve been great. Every single one of them, friends and family both. Openly delighted for me. Sharing the adventure with gusto. It’s all a bit humbling really, I’ve only written a book.

“Bring a copy of your book.” The magazine said, “We’ll try to get it in shot.” Ridiculous luck on my part (the luck of ED being a smoking hot PR and pulling out all the stops for her ma). Or it would have been luck, if I had a copy of the book. Said elusive treasure was currently winging its way across the Atlantic with no tracking process that worked. I gazed despairingly at my mocked up ‘Guardian Careers’ with my front cover stuck on it, and wondered if I had the gall to turn up clasping that.

On Thursday, mid-Tesco-shop, I received that very rare thing – a text from The Husband. “Book is here” (the farmer uses words sparingly). A few hurried and unusual grocery purchases later and I was charging home to meet the new arrival.

I’m in love. I can’t stop grinning. Even the battered corner (it was a long and arduous delivery) cannot dampen my adoration. My words inside a book cover. I accept that I’m biased. I am sure we all think our babies books are the cutest on the planet. Pre-Friday photo shoot the book remained firmly inside its bent cardboard packaging. Wrapped in a polythene bag. Beneath a lap top and the Oxford Reference Dictionary (in an attempt to correct the very minor birth defect). I cradle it protectively and let interested parties view from afar. Even I dare not open the pages for fear of despoiling its beauty before it has been photographed.

On Friday I’m at the station, ticket in hand, twenty minutes early. Chilly morning, Friday, but the book was fine inside its personal suitcase, swaddled in thee layers of bubble wrap (OK, I’m exaggerating now. But it is true that the handle of the bag did not come out of my hand for the entire journey, so great was my fear of leaving it on the train). Beautiful ED, my home-grown PR is lounging outside the studio in wait for me, looking every bit the part. I worry that the magazine will be sorely disappointed when they work out which one of us they have got to photograph. YD (you work it out) wanted to cancel riding and uni to join me too. I put her off in case the studio wouldn’t let her in. Bless my girls.

What an experience! Lovely group of women. I was pampered and coiffed by the beautiful Juan who could not have been kinder. ED is networking furiously, and throwing my book under the noses of anyone who looks important. I am in 6” heels (the hip is still complaining), wearing individual false eyelashes and £140 pink jeans (I photographed the label and looked them up). That isn’t me in the picture above by the way. I am considerably wider and shorter than your average model. Not to mention twice the age. When the photographer looked through her lens and called “sad crease” I thought she was talking about my face. She was actually referring to the fall of my jeans. Much easier to rectify. Make up, hair, and fashion rushed on between shots to adjust my fringe, straighten my clothes and add lipstick. I am not usually adept at smiling for the camera but my rising levels of hysteria at the situation I found myself in helped considerably on this occasion.

A lovely end to the week; family lunch at the farm to see the Gallivanting Granny off to Oz, with copious amounts of Australian fizz to toast her on her way. We’ve been attempting to connect her back to us by way of Hudl and a Facebook account. I could tell you more about our efforts, but I think that’s a whole other blog, and GG is on the phone. Telling me that airport WIFI doesn’t work.

Well, I’ve done it! I’ve linked my Twitter and Facebook accounts

Well, I’ve done it! I’ve linked my Twitter and Facebook accounts

Hurrah, I’m actually getting somewhere. Finally learning something about digital media. I know, it took me a while.

Look me up on Facebook or Twitter if you want to say hi.
Like my page – Sam Russell Author (only if you actually like it, of course!) Updates on the release of A BED OF BARLEY STRAW will be posted on the page.
And you lucky people can now follow my blog from either location! Thanks for reading –  I hope to meet you there.

Networking or making friends? Ever increasing circles.

Networking or making friends? Ever increasing circles.

One of the nicest things about my writing and publishing journey is the connections I have made with others.

Just when the process of marketing my book is becoming underwhelming (when only 3 people have read my blog and my clever tweet has passed unnoticed) someone really nice pops up and lifts my spirits. Just yesterday for example, a fellow author who I met on twitter helped me out with my ‘smiley faces’ (emojis – yes I know that now. I really was that ignorant when I entered this brave new world). The same gentleman has offered his assistance with my webpage (when I have girded my loins in preparation for that task). I have also traded pictures, gossip and book reads (“you read mine and I’ll read yours”- that sort of thing), discussed variations in landscape, language and weather between the UK and Canada, followed no end of interesting blogs and shared the experience of publishing a book with others following a similar path. I have connected and interacted (awful word) with countless colourful new characters, some of whose traits may appear in future novels.

As a marketing and networking experience I can’t tell you (yet) if my efforts to create a ‘media presence’ have had any success. But I have made friends, so regardless of sales figure outcome, it has been worthwhile. The downside if there is one, is that you do get drawn in. The distraction factor is massive. I am no longer sure if I am marketing or just being nosy. Furthering my knowledge or chatting to friends. I might simply be procrastinating. And then there is that disturbing comparison thing. I think you know what I mean: “Their blog page looks better than mine.” “They’ve got so many followers.” “Now that looks like a well thought through marketing campaign” (as opposed to my vague and confused meanderings). I try to fight it, but I don’t always win. I am naturally competitive. Character flaw number ? (does anyone who has been reading my blog since the beginning recall the tally? If not, please do some revision.)

This week’s motto: Learn, don’t envy.

A reminder to myself to put in the work. It would be easier if I knew exactly what I was supposed to be working on. Three new books in progress; the sequel to A Bed of Barley Straw, a brand new romance, and a shorter work of fiction. Launch and marketing for A Bed of Barley Straw is high on my priority list. Meanwhile, the farm accounts are in disarray, housework is nagging and the dogs need a walk.

But I’m busy blogging. And when I’ve finished here I probably ought to check in on Twitter, Facebook, Goodreads and Amazon. Ho hum.